Lead buying is a marketing strategy that involves purchasing qualified contacts from specialized service providers. This method enables you to quickly generate traffic and leads for your business, without having to invest in content creation or SEO.
But how do you choose the right lead supplier? What criteria should be taken into account to ensure the quality and ROI of purchased leads?
In this article, we'll take a look at the advantages and disadvantages of lead buying, as well as the innovative solution offered by Yacla, a French company revolutionizing the lead generation market.
What are the advantages and disadvantages of lead buying?
Buying leads has several advantages:
- It provides access to a large and varied database, covering over 100 fields of activity.
- It offers optimum reactivity and flexibility, since leads are delivered in real time and are not overexploited.
- It guarantees controlled costs, since the price of the lead is fixed in advance and depends on the level of qualification and the sector of activity.
However, lead purchasing also has its drawbacks:
- It requires a good knowledge of the market and prospects' needs, to avoid irrelevant or unprofitable leads.
- It implies strong competition between lead buyers, who must differentiate themselves through their sales offer and customer relations.
- It exposes us to certain legal risks linked to compliance with the RGPD (General Data Protection Regulation) and the verification of prospects' consent.
How does Yacla set itself apart from other market players?
Yacla is a French company offering an innovative solution for buying
qualified leads. Founded in 2019 by two tech enthusiasts, Yacla stands out for its disruptive vision and drive to constantly improve its performance.
Yacla rests on three pillars:
- A powerful technological platform that uses artificial intelligence to deliver personalized advertising campaigns on social networks.
- A unique engagement method that combines chatbot, SMS and phone to capture prospects' attention and gather their information.
- Transparent quality control, with automatic verification and deduplication of prospect contact details.
With Yacla, you benefit from a turnkey service, with no monthly fees or hidden costs. You only pay for the exclusive, certified leads you receive. You can also track your campaigns in real time, thanks to an intuitive dashboard.
Yacla supports your customer acquisition strategy by providing you with
fresh, qualified and pre-engaged leads. Whether you're in the energy
energy (insulation, boilers...), construction (windows...), or even finance
(credit...), Yacla has the right solution for you.
Conclusion
Buying leads is an effective strategy for boosting your business. But you need to be careful about the quality and cost of the leads you buy. Yacla offers you an innovative alternative for accessing exclusive, certified leads.